Wine guidance that makes sense.
We cut through the pretension and complexity, providing straightforward wine recommendations backed by professional expertise.
Evidence-Based
Recommendations grounded in professional training and extensive tasting experience.
Accessible
Wine knowledge for everyone, regardless of experience level or budget.
Practical
Actionable advice you can use immediately, whether shopping or hosting.
Our Team
Certified professionals with decades of combined experience in wine education, consulting, and hospitality.
James Thornton
Founder & Lead Wine Consultant
Certified Sommelier and WSET Level 3 holder with 10+ years in wine education and consulting.
Elena Martinez
Senior Wine Writer
Wine writer and CSW holder specializing in making wine accessible to beginners.
Michael Chen
Wine Buyer & Contributor
Wine buyer and Italian Wine Scholar with expertise in sourcing exceptional value wines.
Our Approach
No Gatekeeping
Wine shouldn't require a special vocabulary or years of study to enjoy. We explain concepts clearly, recommend wines at every price point, and meet you where you are.
Transparent Recommendations
When we recommend wines or retailers, we're upfront about any relationships. Our goal is providing value—trust comes first.
Always Learning
The wine world evolves constantly. We update our content as we discover new producers, regions, and techniques worth sharing.
Need personalized guidance?
Private consultations, event planning, and corporate tastings available.
Get in Touch